By Diego Patel
– Demián Rojna’s film attracted more than 65,000 admissions in its first week and will soon surpass You won’t sleep As the most-watched domestic horror film of the last quarter century.
– In a rare event, he adds 20% more theaters for his second week.
(Updated November 16)
With just over 65,000 tickets sold in 142 theaters in the first seven days, When evil lurks On the verge of breaking many records in the horror genre in Argentina
How I mentioned OtrosCines.comDuring its first week, Rojava debuted at number three at the local box office, but with a better average per theater than the previous year. Marvels (As of Wednesday 15, the national film grossed 810,000 pesos per screen versus 670,000 pesos for the Marvel/Disney production.)
In a very rare event, When evil lurks It will add 20% more theaters for its second week (it will go from showing in 114 to 138 complexes) and in some, such as Cinemark Palermo, it will have 10 daily shows (more late nights). “The fact that they give us more theaters is thanks to the people, who do their part and pay the rest to watch the film. I’m excited that it happens that way because it’s a real response. When evil lurks It’s a film that mobilizes, scares and puts a before and after mark for all those who love horror.”Rojna said.
In addition, with 65,000 tickets in its first week, When evil lurks already in seventh place in Annual ranking of Argentine cinema It could climb to second or third place on the podium of 2023, topped by the thriller blackmail With 550,000 spectators.
But that’s not all: soon When evil lurks It will become the most watched national horror film since there are reliable statistics (1997 to date).
In fact, no production of this type has yet exceeded the acceptance barrier of 100,000, which is When evil lurks It can be obtained by the end of next week if, as expected (and perceived on social media), Oral word It’s positive.
Let’s take a look at previous success stories, which had good starts but also a very spectacular fall:
–You won’t sleep (2018), a co-production between Spain, Argentina and Uruguay directed by Gustavo Hernández, sold 71,029 tickets in 182 theaters in its first week, but then fell by 76% in its second week and ended up very close to 100,000 seats (99,400).
–Cold sweat (2011), by Adrián García Polyano, sold 46,886 tickets in 47 theaters in the first 7 days, then lost 53% in its second week and closed with a total of 82,700 tickets.
–resurrection (2016), by Gonzalo Calzada, attracted 32,259 spectators in 70 theaters, fell by 60% in its second week and concluded with 63,200 tickets.
–Horror (2018), by Demián Rojna himself, opened with 14,049 people in 88 theaters, fell by 59% in its second week and closed with 30,200 spectators.
Sources: Ultracine and INCAA Inspection Department.
Subscriptions are the best way for readers to directly support and help maintain freelance journalism projects A quality product that keeps access to all your content for free. In addition, you get access to a wide range of benefits and exclusive content.
